Sanil is a multi-skilled professional based in Malta. Commercially driven, he has experience in project management, data analytics and business intelligence. He is passionate about innovation and loves developing new ideas, processes and technologies into practical products.

Sanil has over 20 years of experience working with some of the largest companies in Europe and Asia in domains like Supply Chain, Manufacturing and Information Technology. He possesses an in-depth understanding of enterprise software architecture and end-to-end systems development.

Sanil has a proven track record in process optimization, implementing supply/demand chain solutions for global customers, and reducing inefficiencies.

Sanil has a wide range of relevant skills: Software Technology, Architecture, Programming, Requirement mapping, System & API design, Process Optimization, Data Analysis, Designing KPIs & Metrics, and Reporting systems.

His other roles include that of a design engineer for retractable hard top systems for convertibles and the development of efficient rotary engines.

Along with a team in the UK, Sanil helped design, develop and deploy 'ViseoView', a workforce optimization management solution now being used by leading manufacturers in North America. ViseoView is designed to encourage and build employee skills by evaluating their performance based on their unique KPIs and responsibilities.

An innovative and disruptive project to create a unique modular enterprise software development platform. Sanil has been developing cutting-edge technology that has become the core of Ideaware's product. Without vendor-lock, it uses Metadata coupled with agile techniques to rapidly produce more innovative state-of-the-art software applications.

Sanil is an Indian national living in Malta and is married with two children. In his free time, he enjoys travelling and exploring various cuisines.

Marcel has over 30 years of experience in the ICT Business industry, founding on his journey several successful companies.

A serial tech entrepreneur who has been in the business of helping customers embrace digital transformation while creating value, nurturing talent and delivering robust technology solutions.

In 2013, Key Group was acquired by PWC Malta and rebranded to PWC Technologies Ltd; Marcel opted to stay on for 2 years as Executive Director of Technology Services within the company.

In September 2015, he acquired a software solutions company, Agilis Ltd, which had been part of a publicly listed company, 6PM Plc. Marcel built a solid management team leading the company with its products, servicing various sectors.

Marcel is involved in several public organisations and has been part of the Malta Chamber of Commerce, holding posts such as Chairman of the Tech Business Section, Director on TechMT and Industry Leader on the Skills Foundation. Their primary aim is to assist the local Technology sector to profitably flourish.

Marcel is now looking to disrupt the Software industry with his Co-founder, Sanil, with Ideaware, a UK company offering a game-changing ‘Right-Coding’ platform that increases software innovation and democratises how software is created www.ideaware.co.uk.

In April 1999, Mark set up Document Boss, now Boss Equity, an international mergers and acquisitions company for the software technology sector.

Over 23+ thrilling and sometimes backbreaking years, Mark has been personally involved in over 120 Software Tech acquisitions. His wealth of knowledge, wide-ranging contacts, and vast experience have proven invaluable over the years. His ability to find "the right fit" for client companies and practical approach has earned him a stellar reputation throughout the industry.

Over several years, Mark has developed and refined Boss Equity's "Equity Value Accelerator" (EVA™) service. This bespoke framework assists software tech CEOs and business owners in dramatically growing the equity in their businesses.

The EVA service, along with Mark's unique insight, uncovers the true strengths of a business by examining five critical areas to identify where improvements can be made to speed business growth and enhance the valuation at exit.

At the start of the 80's UK recession, Mark entered the thriving computer industry, where he sold data-storage products throughout the UK. During this time, Mark introduced a sales incentive program adopted in the UK, Canada, and the US. Subsequently, he became the UK general manager for DSA: a German document software vendor management and scanning company operating across Europe. During this time, Mark raised investment for several established and start-up EDM companies. And he helped to facilitate the MBO of DSA to form the Pan European company, Novadys.

Over the past thirty years, Mark has successfully run several businesses, one of which was based upon a flotation belt he created, called the "Aqua Runner Belt". This was later developed by Mark into a fitness class and training school for fitness professionals and sold all over the world. Another successful business venture Mark was involved in was called Acumen. This was a document management file management company that bridged the gap between the paper document management world and electronic documents, using RFIDs - tiny electronic transmitters that held information regarding location and content.

Mark is an award-winning photographer and an Associate of The Royal Photographic Society (ARPS); some of Mark's images can be found on Flickr. He is also a keen keep-fit enthusiast, training daily at his local weight-training and boxing gym

Mark publishes a regular podcast called BOSS-it for executives and investors in the software tech sector, where he talks to people of interest in the software sector from across the globe.

Ali’s passion and focus at work is helping start-ups and early-stage businesses, particularly in the technology and related services sector, to achieve their full potential.
65% of new businesses fail within the first 12-18 months from their inception. With meticulous planning, structuring, systems and MI, businesses can substantially increase their chances of obtaining finance, acquiring and retaining key resources and following a path to planned sustainable growth. Having worked with a proven network of international advisors Ali has helped a number of businesses establish and grow in the UK, USA and Far East.

Ali trained and qualified as an accountant with BDO London and is a member of ICAEW. The five years that he spent with BDO were primarily in audit focusing on SMEs in various sectors but also a number of listed clients where in addition to annual audits Ali was involved in the advisory services that were provided in support of M&A and Equity Raising Activity.

From 1991 to 2001 gained invaluable experience working with multinational businesses in both the UK and USA (BAE Systems, Time Warner and Cable & Wireless). The roles undertaken in these companies varied from corporate reporting to running the finance functions for various trading subsidiaries involved in Music, West End Theatre Productions, International Finance and Telecoms Services.

In 2001 Ali joined Swan Mill Paper Company as the Group FD. The role covered the traditional aspects of Finance, as well as HR and IT, and negotiating annual wage settlements with the UNITE union for the 200+ staff employed in the UK.

Alongside a new MD Ali spent 8 years helping to modernise and improve the efficiency of the business. The highlights of improvements that were made to the business were, implementation of an ERP system, rationalisation of the Group’s final salary pension scheme, substantial investment in the modernisation and expansion of production plant and facilities, establishment of a Far East procurement subsidiary, acquisition of strategic businesses to help secure and grow the business

Since 2009 Ali has been involved in businesses focused mainly of technology and related services. Initially as a Partner and CFO of a technology-focused PE business and latterly as a founder and investor in a number of technology start-ups.

Ali had been involved in numerous transactions covering, start-ups, an MBO, numerous funding rounds (including both debt and equity funding) and the establishment of US businesses.

Apart from family commitments (which account for most of his spare time) Ali is a keen cook and enjoys participating in and watching various sports

Neil is a cognitive marketing expert, with 20 years experience in applied Cognitive based design and 3D & Visual thinking expert.

Neil started his career at Wellbeck Army Tech College and then attended Coventry University to study International Disaster Engineering and Management, a course that taught engineers how to mitigate and manage disasters. Neil scored 100% in all field tests.

He has decades of experience designing information to be Brain friendly due to his background in Applied Cognitive science gained at Warwick University, working with some of the big names in global engineering. He enjoyed achieving a great reputation for explaining the difficult or complex in the simplest way possible.

Neil became a Cognitive load theory expert, applying cognitive experimental science to the art of bridging communications between PhD professors and commercial workforces. Understanding how the brain absorbs and his background in 3D CAD resulted in him developing 3D interactive business models and in particular psychological profiling tools such as MBTi.

Neil launched his own business, Pivotal Insights, in 2005 and built a very solid and stable cognitive design business over the past 16 years, working with his clients on every type of information design imaginable, even a number of software interfaces that were used in F1.

Neil was introduced to Mark Edwards through some Pivotal Insights clients that worked with Mark, and after lengthy discussions and like-minded thinking, launched OutSmart Strategy in 2018. With decades of experience in selling software companies (Mark) and Neil’s background in cognitive behavioural science, OutSmart Strategy was born. A company all about Strategic positioning and communications for software companies who want to grow fast and find their Competitive Space.

Neil and his wife Lisa have 2 amazing daughters, the eldest of which has a rare syndrome called Ohdo. They need to provide home-schooling and care 24/7/365 days, which doesn’t leave much time for hobbies. However, with his love of life, he sees the world as an opportunity to learn, laugh and progress. His family is his centre and the rest is an adventure in which he involves them.